Graphic Design Exercise 1

September 30, 2008


Brand Elements and Identity

 

The design elements of branding

 

 

Visual

How should it look and why? Key elements here are colour, typography, logo and packaging.  How do they appeal to the target market?

 

Experiential

How should clients feel when they use the service.  How could this be communicated in the design?

 

Functional

What benefits do the users get from the brand?  How could it be communicated in the design?  Explicitly or implicitly?

 

Emotional

How should the client feel about owning or being associated with the brand?

 

Rational

Should the brand appeal be more objective and logical?  How could this be communicated?

 

Cultural

Does a culture of buying this brand exist?  If so, who, where and why?

 

 

 

 

Exercise

Identify 5 brands/logos that you like and explain in terms of brand elements

 

Reference

Wikipedia

 

 

Typography

 

Thinking with type

 

Word project, test your imagination – project guide

 

Font demo leaflet exercise – project guide

 

 

 

Colour

 

Colour Theory

 

Good introduction to the science of colour – Colour Vision and Art

 

Colour palette exercise

 

Produce a colour pallete for your design idea using Kuler or similar

 

Layout

 

Webstyle guide

 

Expressive typographic poster exercise

 

 

Visual presentation

 

Mood Board PACT analysis, initial ideas etc..

 

Design ideas board – exercise demonstrating ideas about logo/branding, typograpghy, colour and layout

 

 

 

 

 

Analog Box Synthesizer

September 25, 2008


Analog Box is a freeware, circuit based, modular software synthesizer. You put sound objects on the screen, connect them together, listen and adjust.

Visit Andy’s ABox site

Fourier Series Applet

September 25, 2008


Falstad’s applet gives a practical demonstration of application of harmonic analysis

Wikipedia article on Fourier Series

FM Synthesis

September 24, 2008


Additive Synthesis

September 24, 2008


Subtractive Synthesis

September 24, 2008


History of Sound Synthesis

September 24, 2008


Timelines

Sound synthesis has a long history

Timeline; History of the synthesizer

120 years of electronic music timeline

 Some interesting examples from the early 20th century

The Telharmonium

 Wikipedia article

Magic Music from the Telharmonium

Lee de Forest

de Forest developed his Audion valve based on the principles of beat frequency or heterodyning oscillators. This three element vacuum tube started the practical development of amplified audio, additive synthesis and radio broadcasting. 

de Forest’s Audion valve

His Audion piano

Sounds from the Ether

In addition to de Forest a number of other engineers noted the musical potential of beat frequency or heterodyning oscillators.   Amongst them was Leon (or Lev) Sergeivitch Termen a Russian Cellist and electronic engineer who developed the “Theremin” or the “Aetherophone”.  A unique electronic instrument which creates a sound that has become embedded in our culture, often associated with sci-fi movies from the 50’s and 60’s.

Short article on the development of the Theramin

Wikipedia article

Theremin world

Leon Theremin teaches Paul Lansky how to play Glinka’s Skylark,
the same tune he taught Lenin to play. Moscow, Feb. 1991. Theremin
is 95 years old here.

The Singing Arc

 First discovered by Physicist William Duddell a musical instrument based on the antique carbon-arc lamps that were used for lighting in the early 20th century.

Article from 120 years of Electronic Music

Wikipedia article on plasma speakers