Graphic Design Exercise 1 Target dates 2008 session
October 28, 2008
Target dates
Brand Identity – 5 Logos analysis – 29/10/08
Typography – 5/11/08
Colour – 12/11/08
Layout – 19/11/08
Initial Design ideas – paper prototypes- 3/12/08
Graphic Design Exercise 1
September 30, 2008
Brand Elements and Identity
The design elements of branding
Visual
How should it look and why? Key elements here are colour, typography, logo and packaging. How do they appeal to the target market?
Experiential
How should clients feel when they use the service. How could this be communicated in the design?
Functional
What benefits do the users get from the brand? How could it be communicated in the design? Explicitly or implicitly?
Emotional
How should the client feel about owning or being associated with the brand?
Rational
Should the brand appeal be more objective and logical? How could this be communicated?
Cultural
Does a culture of buying this brand exist? If so, who, where and why?
Exercise
Identify 5 brands/logos that you like and explain in terms of brand elements
Reference
Typography
Word project, test your imagination – project guide
Font demo leaflet exercise – project guide
Colour
Colour Theory
Good introduction to the science of colour – Colour Vision and Art
Colour palette exercise
Produce a colour pallete for your design idea using Kuler or similar
Layout
Expressive typographic poster exercise
Visual presentation
Mood Board PACT analysis, initial ideas etc..
Design ideas board – exercise demonstrating ideas about logo/branding, typograpghy, colour and layout
Developing Multimedia Applications Project Activities
September 23, 2008
Multimedia Applications design briefs
September 10, 2008
Student Portfolio
Create an electronic portfolio for Media Space students to showcase their work. Use DVD format as the main platform with additional web and mobile versions.
MacBeth
Create a DVD with mobile and web versions of a package to support learning and teaching. Target audience 12 to 18 years studying relevant subjects at school. Make use of current technology and culturally relevant.
New Media Space promo
Create a DVD with mobile and web versions to promote an independant spin-off of media space. Emphasis on improved student experience with current software and hardware and stronger links with business.
