Target dates

Brand Identity – 5 Logos analysis – 29/10/08

Typography – 5/11/08

Colour – 12/11/08

Layout – 19/11/08

Initial Design ideas – paper prototypes- 3/12/08

Graphic Design Exercise 1

September 30, 2008


Brand Elements and Identity

 

The design elements of branding

 

 

Visual

How should it look and why? Key elements here are colour, typography, logo and packaging.  How do they appeal to the target market?

 

Experiential

How should clients feel when they use the service.  How could this be communicated in the design?

 

Functional

What benefits do the users get from the brand?  How could it be communicated in the design?  Explicitly or implicitly?

 

Emotional

How should the client feel about owning or being associated with the brand?

 

Rational

Should the brand appeal be more objective and logical?  How could this be communicated?

 

Cultural

Does a culture of buying this brand exist?  If so, who, where and why?

 

 

 

 

Exercise

Identify 5 brands/logos that you like and explain in terms of brand elements

 

Reference

Wikipedia

 

 

Typography

 

Thinking with type

 

Word project, test your imagination – project guide

 

Font demo leaflet exercise – project guide

 

 

 

Colour

 

Colour Theory

 

Good introduction to the science of colour – Colour Vision and Art

 

Colour palette exercise

 

Produce a colour pallete for your design idea using Kuler or similar

 

Layout

 

Webstyle guide

 

Expressive typographic poster exercise

 

 

Visual presentation

 

Mood Board PACT analysis, initial ideas etc..

 

Design ideas board – exercise demonstrating ideas about logo/branding, typograpghy, colour and layout

 

 

 

 

 



Student Portfolio

Create an electronic portfolio for Media Space students to showcase their work.  Use DVD format as the main platform with additional web and mobile versions.

MacBeth

Create a DVD with mobile and web versions of a package to support learning and teaching.  Target audience 12 to 18 years studying relevant subjects at school.  Make use of current technology and culturally relevant.

New Media Space promo

Create a DVD with mobile and web versions to promote an independant spin-off of media space.   Emphasis on improved student experience with current software and hardware and stronger links with business.